An Analytical Situation

Most of us who create online are aware of what analytics are.

For anyone who wants to see their business grow online, analytics  are quite important.  I probably would have stopped blogging long ago if it wasn't for my analytics telling me that there are actually people looking at and reading my blog. I might not receive a lot of comments and/or engagement on every post, but at least I know that I'm not talking to my imaginary friends...
...again.

photo via 

Anyway, my point is that analytics are important because this is how businesses gauge how well their product/business/writing/etc. are being received online. It is also especially important for calculating your ROI which is defined by Entrepreneur.com as: 

"Return on investment, or ROI, is the most common profitability ratio. There are several ways to determine ROI, but the most frequently used method is to divide net profit by total assets. So if your net profit is $100,000 and your total assets are $300,000, your ROI would be .33 or 33 percent.

Return on investment isn't necessarily the same as profit. ROI deals with the money you invest in the company and the return you realize on that money based on the net profit of the business. Profit, on the other hand, measures the performance of the business. Don't confuse ROI with the return on the owner's equity. This is an entirely different item as well. Only in sole proprietorships does equity equal the total investment or assets of the business."

No one wants to invest more than they get in return for their business, whatever it may be. 

I was looking through my analytics the other day, and I came across something I had not heard of before. Embedded Analytics. 

Izenda.com defines embedded analytics as:

"Embedded analytics is BI [business intelligence] and reporting that is integrated directly into a business application or platform (think your marketing automation tools, EMRs, CRMs etc.) Embedded analytics integrates reports, dashboards and data visualizations directly into daily user workflows and displays the analytics users need to see inside their application. The ability to view data in context puts insight at the point of decision, and ultimately, leads to better outcomes."

This is genius.

Luckily, right now Izenda is offering a free thirty day trial that you can use to see how embedded analytics works for you. 

I would love to know how you like it so remember to come back and let me know what you thought of it! It's definitely something I am thinking about implementing for myself in the near future!