Why Social Media Marketing Is Perfect For Public Relations

I have been on the internet for a long time, since 1996 to be exact.  As a mom married to a military service member who had to go on deployments a lot, the internet has been a very important part of my life, not only for social interaction but entertainment as well. It's really difficult to get out and socialize when your husband is gone for up to 6 months and you have two toddlers depending on you for everything.  I started with forums for awhile, long enough that I was even a moderator on one for quite a bit. 

Then, MySpace came along and social media took off. I spent every free moment I had (which wasn't much) reading blogs, writing blogs, reading, and talking to folks from all around the world. By the time Twitter, Facebook, Instagram, and Pinterest came along, I was all in! And as most things do, social media has evolved into being a pretty important part of everyone's life now. I have seen so many things come and go through social media, it's infinitely interesting.

The most interesting thing I have found is how brands can so easily boost themselves on social media. Considering it's literally my job now, I have been researching and reading as much as I can about social media marketing and how to run effective campaigns.

There are plenty of different ways to market on social media. You can have a blogger, such as myself (contact details on the contact tab above!), write about your brand or product and spread the word on social media. There are also PR companies, such as Behrman and PR, that can handle larger brands/companies as they generally tend to have large teams that are adept at handling all of your brand's needs. Social media marketing has become imperative for business growth these days. The ROI (return on investment) for social media marketing campaigns is very high, and brands walk away satisfied with the growth and profit from these campaigns. 

By far, social media marketing has proven to be highly effective and indispensable to not only established brands, but small and upcoming brands. With the rise of influencer marketing, more and more brands are turning to social media marketing to showcase their brands and even introduce new products to the masses. By enlisting the help of influencers, public relations, and bloggers, more brands and businesses are able to reach more and more customers that otherwise would not have the same reach (thanks, algorithms grr!) as some other social media icons do. As someone who makes a living with social media marketing, I am really excited for the future of this industry! As with everything on the internet, I can't wait to see how it evolves from here. 

How have you seen social media evolve? Have you ever found a new product because of a social media marketing campaign? Tell me about it in the comments below!